Digital Consultant  / ByTek - Datrix Group Milano 

Since June 2021 

Project Manager - digital marketing field:

• SEO, Web Analytics, App tracking, a/b testing, advertising.

• Large customer portfolio (sectors: banking, beauty, cinema, food & beverages)

• Project coordination

• Definition of strategies (site tracking, positioning, lead acquisition...)

• Forecasting, opportunity development, upsell & cross-selling

• Reporting, KPI monitoring, dashboarding

E-commmerce consultant / High Trend Store Srl Milano (Part time)

Since May 2021

Management of the e-commerce site High Trend Store 2021:

• Store management using Shopify

• Product selection and landing page implementation

• Analysis and tracking of digital competitors

• Facebook campaigns (FBM)

• Coordination of Influencer marketing activities

Digital Advisor / Experience Executive Partners Srl Milano (Par time)

Since March 2021

Support development of online and offline professional training activities:

• Presentations and report development

• Market analysis

Internship - Sales & Marketing / H.C.S. Srl - brand Face D Milano

September  2019 to September 2020

I worked for Face D, the main brand of the H.C.S. company.

During my working experience, I performed the following duties:

Supporting the brand development and marketing campaigns of the same.

Coordination of a BI project: Data Analysis on Instagram

Supporting online sales: e-commerce site and Amazon.

Co-branding with Foreo, in-store activities and performance analysis beauty consultant on points of sale.

sale points.

Sell-out analysis and sales reports.

Digital Marketing (Full Time) Master / Talent Garden Innovation School

March 2021 a May 2021

At the end of the Master I will be able to:

• Design a Digital Strategy according to the different

business objectives and test its effectiveness

• Design a Content Strategy and create a storytelling suitable for your target audience

• Design a marketing funnel and acquire new customers

• Master the techniques of SEO & SEM

• Create a Landing Page

• Analyze the results of marketing campaigns and

• Optimize them in view of continuous improvement

• Use the most popular digital tools on the market of work

Data Analytics & Digital Strategy - Executive Master / 24Ore Business School Milano

November 2020 a February 2021

This Master provided me with the tools to be able to choose, monitor and interpret the metrics and

KPIs of digital business.

The training course covers the main topics related to the world of data-driven marketing,

with a particular focus on tools to visualize data and communicate results and objectives in an immediate way.

objectives in an immediate way.

Skills acquired at the end of the Master:

• Designing winning data-driven digital marketing strategies

• Use of useful tools to create infographics

• Construction and interpretation of dashboards that allow to connect, manage and analyze large volumes of data.

• Analyze large volumes of data.

Social Media Marketing / Fastweb Digital Academy Milano

November 2020

Skills gained from the course:

Knowledge of the context in which digital communication moves.

Drafting of strategy and social editorial plan

Definition of objectives, target analysis and study of the context

Choice of tools and putting them online.

Course by Enrico Giubertoni

Social Media Analytics / Fastweb Digital Academy Milano

October 2020

Skills gained from the course:

Identify key metrics for judging the alignment of actions to goals on the

Social Media

Obtain a system for understanding the effectiveness of a key metric in analyzing the

Social Media

Design your own performance measurement strategy.

Course by Enrico Giubertoni

SEO: performance and positioning strategy / Fastweb Digital Academy Milano

October 2020

Skills gained from the course:

Ability to identify the "SEO needs" of an online project.

Ability to manage the basic SEO optimization of an online project.

Course by Laura Venturini (CEO of Quindo Srl)

Social Neuromarketing / Fastweb Digital Academy Milano

October 2020

Skills gained from the course:

Recognize bias and heuristics

Building content that converts.

Course by Gianluigi Bonanomi

Facebook Marketing Strategy / Fastweb Digital Academy Milano

September 2020

Skills gained from the course:

Leverage the features of Facebook to be able to develop a strategy of

communication, aimed at attracting more customers for companies, through the definition of the

objectives, strategy and creation of successful content.

Course by Tarik Bensalem

Brand yourself on Instagram / Fastweb Digital Academy Milano

September 2020

Skills acquired from the course:

Study and enhancement of one's brand (analysis of competitors, role models, own

audiences, etc.)

Creation of posts and stories for one's own niche of users

Data analysis for the creation of targeted and sustainable editorial plans.

Course by Laura Nacci

Public Speaking / Teatro Blu Milano

October 2018 to November 2018

I have taken part in and successfully completed a course in Public Speaking aimed at

learning and practicing communication techniques.

Course by Irene Quartana

Company communication and public relations/ Libera Università di Lingue e Comunicazione

IULM Milano

October 2018 to September 2019

I attended the Bachelor of Science in Business Communication and Public Relations.

Faculty of Communication, Public Relations and Advertising.

Economics and Marketing / Università degli Studi di Milano - Bicocca Milano

Da settembre 2016 to July 2018

I attended the Bachelor of Science program in Marketing, Corporate Communication

Corporate and Global Markets (Ecomark).

Faculty of Economics and Business Management.

Diploma di Liceo Scientifico / IIS Luigi Galvani Milano Milano

September 2011 to July 2016

Scientific high school of applied sciences

Bristol / International House UK

Da settembre 2018 ad ottobre 2018

Participation in an intensive English course to prepare for IELTS certification

Melbourne / Melbourne High School AUSTRALIA

Da luglio 2014 ad agosto 2014

Self-organized summer study trip.

Attendance as an auditor at the Melbourne High School.

Chicago / Ogden International School USA

Da settembre 2012 ad ottobre 2012

International School Trip.

Cultural exchange and attendance as auditor

Italiano

Native speaker

Inglese

IELTS Certification: level B2

› IELTS : 6/9

• Excellent knowledge and exploitation of social network (Instagram and Facebook)

• Facebook Ad Manager

• Google Sites

• Google Domain 

• Google Analytics

• Good ability to use the graphic software Canva.

I am a member of the onlus CIAI Italia.

In 2019, I collaborated with the "Mamme per la Pelle"  association to create a photography exhibit.

Click here for photos of the exhibition

I did with pleasure and enthusiasm the activity of educator at the Oratory of St. Angela Merici in Milan. 

In June 2012 I have lent service to a fair of district.

• I am interested in technology, social networks and digital marketing.

• I love to travel, explore new horizons and learn about different cultures.

• I am particularly interested in politics and economics.

• I practiced water polo and swimming for several years.

• I am a skier and a big fan of soccer.

• I have a strong passion for music and cinema.